Suspended In Time: The Price of Loyalty

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MX Player: MX Player app tops customer loyalty chart

BENGALURU: In what could be an indication of the growing appetite for digital content in India, more than half of video streaming customers have signed up for two or more services in the country, shows a new study. The study by market research firm Unomer is based on data generated from in app surveys from over six million smartphone users between May 1 and May Unomer analysed around 17 video streaming services in the country, which includes both ad supported and paid streaming services.

MX Player is owned by the Times Group , which owns this site. In February, MX Player forayed into original content with an initial slate of five original series and plans to launch close to 25 shows over the next year.

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At the time, the app claimed to have over million monthly active users and 70 million daily active users. Star India's Hotstar tops the survey with a Reliance Jio TV cornered In terms of geographies, video streaming platforms have seen similar contribution from both large metros and smaller cities. Bengaluru leads in terms of video streaming adoption, with Bapna attributed this trend to the availability of affordable smartphones and falling mobile internet rates.

The price range of mobile devices has also played a key role in the adoption of video streaming services, with users on costlier smartphones signing up for more services.

Read more on Mx player. The Times Group. Follow us on. Download et app.


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MX Player app tops customer loyalty chart

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